Miami Beauty Parlour
Kenya
The Challenge
A well-loved local parlour with skilled staff, but an unclear brand and inconsistent online presence — most bookings still came from walk-ins and referrals.
Our Strategy
We ran a full audit, defined the brand voice and positioning, researched the ideal local audience, and built a content and social media plan the team could actually keep up with.
Work Delivered
- Brand positioning & messaging
- Audience and competitor research
- Content pillars & posting calendar
- Social media strategy and page setup
The Outcome
- Clear marketing direction
- Stronger, more consistent brand identity
- Solid foundation for paid ad campaigns
